THE CHALLENGE
Located in the heart of Ritoznoj, Frešer sought to elevate its brand to better reflect its artisanal craftsmanship and the unique character of its wines. The goal was to craft a sophisticated brand that would resonate with both connoisseurs and casual enthusiasts.
THE SOLUTION
A strategic overhaul of Frešer’s brand, focusing on a visual systematization that harmonized every aspect of their identity, was our first step. Art direction was carefully tailored to evoke the elegance and tradition of the wine cellar, incorporating elements that highlighted the craftsmanship behind each bottle. We developed a comprehensive system of wine labels, executed engaging campaigns, provided brand curation and management to ensure that every touchpoint conveyed their story and quality consistently.
THE OUTCOME
Organized and systematized visual identity and marketing strategy successfully communicated the cellar’s unique story and exceptional quality. Brand reflects its esteemed heritage and modern appeal, enhancing its reputation and market position.
360° Experience:
Brand Identity, Strategy, Visual ID, Design, Web development, Digital, Copywriting, Brand management and curation