THE CHALLENGE
The football club aimed to organize and systematize its visual communication to ensure consistent, coherent and unified brand presence across all platforms, enhancing its brand identity while maintaining its historical values.
THE SOLUTION
We developed a comprehensive system for managing NK Celje’s visual communication, focusing on standardizing design elements and ensuring consistency across all applications. This involved creating detailed guidelines for visual identity, implementing a structured approach to brand assets, and overseeing the application of these standards in all communication materials.
THE OUTCOME
The new system resulted in a cohesive and consistent brand image for NK Celje, enhancing the overall professionalism and recognizability of the club’s communications. The streamlined approach facilitated easier management of visual assets and contributed to a more unified brand presence, reinforcing NK Celje’s identity across all touchpoints.
360° Experience:
Visual ID, Art direction, Design, Digital, Advertising, Brand curation