THE SPARK
As Slovenia’s oldest and largest producer of sparkling wine, Radgonske gorice faced the delicate task of honoring a 170-year-old legacy while appealing to a contemporary, global audience. The brand needed to transition from a traditional winery image to a lifestyle-oriented leader in the “premium celebration” category—ensuring that every bottle felt like a modern masterpiece without losing its historical soul.
THE SOLUTION
We crafted a visual identity centered on the concept of “The Golden Spark.” By refining the iconic “Zlata radgonska penina” typography and introducing a minimalist, high-contrast design system, we transformed the packaging into a tactile experience. The solution utilizes a sophisticated palette of deep blacks, shimmering golds, and clean whites, accented by geometric patterns that mirror the rising bubbles of a freshly poured glass. This new aesthetic was carried across a holistic brand ecosystem—from luxury gift boxes and editorial layouts to digital experiences—positioning the winery as an icon of timeless elegance.
THE OUTCOME
The result was a prestigious brand transformation that successfully shifted consumer perception from a local staple to a global luxury contender. The redesigned portfolio achieved a rare harmony: it feels “archive-rich” yet “gallery-modern.”
Premium Market Positioning: The elevated packaging allowed the client to compete in higher-tier international markets, standing alongside world-class Champagnes.
Visual Consistency: Created a unified “House Style” that connects their most elite vintages with their more accessible selections, ensuring brand recognition at every price point.
Enhanced Shelf Presence: The bold, clean geometry of the new identity provides immediate visual impact in retail environments, cutting through the clutter with understated confidence.
Brand Identity, Strategy, Visual ID, Design, Web development, Digital, Photography, Copywriting, Brand management and curation.
